Ayala Malls redefines lifestyle with Picklemall, bringing in Pickeball into its chain of centers as part of its continuing effort to promote health and wellness through the staging of the fast-growing sport across the globe.

Kicking off the campaign, Ayala Malls is hosting a Pickleball match between chairman Jaime Zobel De Ayala and Lizzie Zobel De Ayala at 10 a.m. today (Friday, Oct. 6) at Greenbelt Fashion Walk, marking the start of a new era as Ayala Malls becomes the home not only for the sport but also for the community Picklemall stands for.

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