IN today's online world, there's an exciting field growing steadily: Digital public relations (PR). At first glance, some might just see it as sending out online news releases. However, it's so much more than that. It's a unique way businesses are using to share their stories and make meaningful connections with people like you and me.

Jedemae Lazo, co-founder and chief marketing officer of BrightPR.io, a platform that aids businesses in getting their news stories published with leading news outlets in over 60 countries, says, 'Digital PR is about diving deep. More than just sending news, it's about sharing stories that strike a chord, stories that people can connect with.'