THE Philippine Franchise Association (PFA) expects the industry to post revenue growth of 10 to 13 percent next year, driven by an increase in food players.

"The 10 percent... is our projection for next year... on a high side or a high note, we are looking at 13 percent... we'd like to be able to seize that for next year, before next year finishes. But our planning is really on a five-year stretch," PFA Chairman Sherill Quintana said in a press conference on Monday at the Crowne Plaza in Ortigas Center.

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