The Sunday Times Magazine > Filipino Champions
The PICC, beyond convention at 47

For close to five decades, the Philippine International Convention Center (PICC) has been a witness to history — and to the personal stories of the generations of Filipinos, local and foreign dignitaries, and guests that have walked through its halls and venues.

Listening to individuals that have witnessed the PICC's evolution, one comes to realize that for every celebration, every milestone, and every important gathering within, the PICC holds its own story. The Filipino people stand as witnesses to how it has become what it is today – and what it has come to mean to the country.