WITH a steadfast commitment to not only enrich the ecommerce landscape and equip entrepreneurs, but also nurture local talents, arts and culture, Lazada mounted the "Add to Life" film competition, designed to ignite the aspirations of budding filmmakers and amplify their creative voices.

The competition invited student filmmakers to pitch their short film ideas for the chance to win a P 1 million grant and produce their film under the mentorship of director, producer and screenwriter, Pepe Diokno.

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