THE Internet and Mobile Marketing Association of the Philippines (IMMAP)'s DigiCon — the flagship event for the country's marketing, advertising and digital industries — is back this year with its new theme, 'Digimax,' a conference that will take place at the Marriott Grand Ballroom in Pasay City from October 18 to 20.

Highlighting the relevance of digital entertainment, 'Digimax' focuses on the growth of the global digital scene. From video, audio, commerce, gaming and Web3, the conference assesses the various facets of digital entertainment and how each can be maximized to interact with consumers meaningfully and boost business impact.