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Isuzu strengthens Cavite market, opens Dasmariñas dealership

ISUZU Philippines Corp. further expands its market in Cavite with the opening of Isuzu Dasmariñas. Operated by Iconic Dealership Inc. (IDI), Isuzu Dasmariñas will be the second dealership of IDI in the province, along with Isuzu Bacoor as they permanently closed their Isuzu Imus outlet focusing only in two cities in Cavite.

'The Isuzu brand has always been a jewel within IDI, it amounts to a one-third of our business, and with this relocation we expect better returns in future as it is located at the crossroads of two major thoroughfares, meaning there will be better visibility and accessibility to our customers in the area. The opening is also very timely, since the industry is expecting to reach pre-pandemic level by the end of the year, hopefully fully recovered by next year,' Iconic Dealership Inc. President Toti Zara said.