IN the dynamic sphere of business, something exciting is brewing. The traditional business model — a company offers a product or service, customers pay for it and the company makes a profit. But what if there's an added ingredient that could make this system even more powerful? This is known as the 'triple bottom line' concept: people, planet, profits. It focuses on helping people and giving Mother Earth some love, too. This new wave of startups is transforming, giving life to businesses that value social progress on part with economic success. These purpose-driven startups prove that you can run a successful enterprise that contributes meaningfully to society. This transformation is reshaping the startup ecosystem and paving the way for businesses to seamlessly integrate social progress with economic success.

Shared value – A new route to business success