THE Philippines is experiencing a rapid growth in its automotive market, with a surge of car brands entering the scene over the past decade. This influx from both China and Europe has injected excitement and innovation into the industry, particularly with the introduction of full-sized electric vehicles (EVs). These EVs, hailed as cleaner and more environmentally friendly options, boast zero carbon dioxide emissions and significantly reduced sound pollution. While the debate over the environmental benefits of EVs rages on, it's crucial to consider their immediate impact on our densely populated cities.
The metropolis of Metro Manila, home to nearly 14.7 million residents within a 619.57 square kilometer area, has keenly felt the effects of pollution, especially during the pandemic lockdowns from 2020 to 2022. To reclaim better air quality in mega-cities like ours, a mass transition from Internal Combustion Engine (ICE) vehicles to EVs is essential. This shift can only occur through widespread adoption in mass transportation, commercial fleets, and private ownership. Fortunately, the path is clearer now with the government's Evida law, and the emphasis on health as a measure of wealth is more pronounced than ever. Clean air is a right we all deserve, and car brands must rise to the occasion by providing vehicles that enhance our quality of life. So, what distinguishes a successful car brand in the Philippines?
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