ON top of the announcement of the new Coca-Cola Original and Wilkins Pure 100 percent polyethylene terephthalate (PET) bottles, the company has launched "May Ikabobote Pa," its new consumer engagement initiative to inform and engage consumers about the actions they can take to recycle their empty plastic bottles.
"May Ikabobote Pa" will be brought to life through activities, which are also intended to inspire action from consumers and like-minded organizations.
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