IN an era of rapid digital transformation, a fledgling Singaporean startup, BrightPR.io, is instigating a revolution in an industry that has largely remained impervious to disruptive innovation: public relations (PR).

Jedemae Lazo, co-founder and CMO, BrightPR.io CONTRIBUTED PHOTO
Jedemae Lazo, co-founder and CMO, BrightPR.io CONTRIBUTED PHOTO

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