SIMON Sinek, a renowned author, motivational speaker and organizational consultant, has brought fresh insights to the world of business and leadership through his thought-provoking literature and compelling speeches. His work centers on the profound concept of understanding the 'why' behind our actions and promoting lasting success. His three best-selling books, 'Start with Why,' 'Infinite Game' and 'Leaders Eat Last,' provide a trove of wisdom that transcends industries and disciplines, including finance.

'Start with Why'