TO help boost the Philippine coffee industry, GCash, the Philippines' No. 1 finance super app, partners with the Philippine Coffee Board Inc. (PCBI) to employ a science-based approach in planting 200,000 coffee trees across the country through GForest, its digital tree-planting movement.

The local coffee industry has been facing many challenges, with only 33 percent of coffee beans in the market produced locally due to various reasons such as lack of capital, limited knowledge on tree cultivation, and pest control among small and backyard farmers.