Astara Philippines revitalizes executive team

ASTARA Philippines is setting out on a daring voyage of expansion and industry leadership, and this month stands as a remarkable milestone as the company unveils substantial transformations within its executive team, scheduled to come into effect on Sept. 1, 2023.

Franz Decloedt, who has been at the helm as the marketing director of Astara Philippines since March this year, is stepping into a new role as the brand head of GAC Motor. In this new capacity, Decloedt will spearhead GAC Motor's brand operations, orchestrating strategic sales and marketing initiatives that will propel the brand to new pinnacles of success. Decloedt will also temporarily oversee sales and marketing for Peugeot until a new brand head is appointed. With a distinguished career spanning over two decades in marketing leadership across the automotive and fast-moving consumer goods sectors, Decloedt's unwavering commitment, imaginative thinking, and proven track record uniquely positions him for this pivotal leadership role.