Renowned consumer product and diversified science company 3M Philippines partnered with public schools to prepare for the opening of School Year 2023-2024. With a new period of on-site classes on the horizon, there was no better time for 3M Philippines to launch their back-to-school campaign 'Malinis, Maaliwalas, at Masiglang Pagbabalik Eskwela,' which was conducted as part of the Department of Education's annual Brigada Eskwela program.

For this school year, 3M Philippines aspired to create a welcoming environment for incoming students of Cubao Elementary School in Quezon City and Cayetano Arellano High School in the City of Manila.