IN recent times, many companies or brands have started practicing corporate social responsibility (CSR). According to Investopedia, CSR is defined as "a self-regulating business model that helps a company be socially accountable to itself, its stakeholders and the public."

Companies are sometimes perceived as too impersonal to the extent of being insensitive to the employees, community and even the environment. They are often depicted as driven by greed and solely focused on meeting targets and profits without regard for the well-being of others. CSR plays a vital role in rectifying or reversing that impression.

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