STARBUCKS' Pumpkin Spice Latte goes on sale on Thursday in the United States and Canada, as it does each year when the nights start getting longer and the fall winds gather. As it approaches its 20th year, it is still the coffee giant's most popular seasonal beverage, with hundreds of millions sold since its launch in 2003. And it has produced a huge industry of imitators flecked with cinnamon, nutmeg and clove.

In the year ending July 29, US sales of pumpkin-flavored products reached $802.5 million, according to Nielsen. There are pumpkin spice Oreos, protein drinks, craft beers, cereals and even Spam. A search of "pumpkin spice" on Walmart's website brings up more than 1,000 products. A thousand products that smell or taste like, well, pumpkin pie.

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