IN the digital age, marked by constant connectivity and an ever-expanding array of online platforms, the concept of the attention economy has risen to prominence. As individuals are bombarded with an unprecedented volume of information, their attention has become a scarce and highly sought-after resource. The attention economy has far-reaching implications for individuals, businesses and in society at large.

The attention economy is a concept that highlights the competition for people's attention in an information-rich environment. With the proliferation of smartphones, social media, streaming services and other digital platforms, individuals find themselves exposed to an overwhelming barrage of content, each vying for their limited attention span. This battle for attention has led to new strategies, business models and behavioral patterns that shape the way information is produced, consumed and monetized.