Quo vadis Ayala Motors?

By Ira Panganiban

Aug 22, 2023 12:05 am

FROM THE DASHBOARD

WELL, it is a question worth asking and one I did ask during the AC Motors roundtable that introduced Jaime Alfonso E. Zobel de Ayala as its new head. Of course, it mildly ruffled a few feathers since it was the first outing of the scion into the motoring community.

The question was, how does AC Motors intend to improve its performance considering most of its badges have been in a slump since being acquired by the mega-conglomerate?

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FROM THE DASHBOARD

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