GENERALI Life Assurance Philippines Inc. (Generali Philippines) announced the appointment of Hak Hong Soo as president and chief executive officer (CEO).

Prior to his appointment as CEO of Generali Philippines, he was the regional head of health and an executive member of the International - Asia regional office. In this capacity, Soo led the International - Asia business unit in strengthening the regional health business and accelerating the firm's business transformation agenda. He has also held a PhD in insurance, economics and econometrics and has been an associate member of the Society of Actuaries.

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