PARIS Baguette Philippines Inc. recently announced the signing of the master franchise agreement between Berjaya Food (International) Sdn. Bhd., a subsidiary of Berjaya Food Berhad (BFood), Middle Trade Inc. and Paris Baguette Singapore to introduce the South Korean café bakery, Paris Baguette, to the Philippine market with the first store set to open in the fourth quarter of 2023.

Under the deal, Berjaya Food (International) Sdn. Bhd. and Middle Trade Inc. would be the principal operators of the local Paris Baguette stores under Paris Baguette Philippines Inc. The partnership aimed to spread the brand's presence by establishing more stores in key cities nationwide.