SM Cherry Shaw launched the "Kick it, before it kicks you" program, dedicated to introducing the youth to sports such as football at the third level at Cherry Turf Philippines.
A joint project of SM Cherry Shaw, SM Cares, the Department of the Interior and Local Government (DILG) and the Mandaluyong City Police Station, the program aimed to promote the government's campaign, "Buhay ingatan, droga'y ayawan" or BIDA.
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