SAO PAULO, Brazil: Defying the fashion world's narrow stereotype of beauty, Brazilian plus-size designer Amanda Momente poses confidently for the camera, wearing the clothing label she founded after failing to find other options that fit.

More than half of all adults in Brazil are overweight, but Momente is part of a growing movement of entrepreneurs, activists and models who are fed up with a fashion industry they say fails to fit their needs and shames them for their bodies.

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