THE phrase 'isip bata' (mindset of a child) is often regarded as negative, as it connotes immaturity, unreliableness and inexperience. Because of this neurolinguistic bias, kids are seen as not having the capacity to think for themselves and do great things.

This is why Tang seeks to break away from the negative perception toward this mentality. Encouraging free and creative thinking that screams ''Yan ang isip bata' (That's how kids think),' this movement aims to inspire youngsters and parents alike to unlock their creativity and change the world.