PEUGEOT Philippines has redesigned its showrooms. The new look is centered on the redesigned Peugeot logo, a new coat of arms that incorporates the lion's head, rather than a full body like the outgoing design. The new and updated lion logo introduces a new visual identity for Peugeot, with a focus on minimalism and more elegance, which supports the brand's shift upmarket.
The new visual identity is reflected through the updated design of Peugeot showrooms, starting with a modern and inviting façade that prominently displays the new Peugeot logo, the brand name in a new font and the dealership locator against a wall of vibrant blue.
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