JUST in time for the holiday season last year, a giant outdoor 3D LED billboard was unveiled at a major intersection in Bonifacio Global City (BGC). The L-shaped screen is impossible to miss, especially when the ad on it begins to loom over you. Based on the reaction from pedestrians so far, it is safe to say that the format is a hit and a clear effort to entice shoppers to return to the social exercise of in-store browsing after being relegated to online shopping during the height of the pandemic.
While the shopping experience in the digital space has evolved tremendously over the past couple of years, the in-store retail experience has not changed much. Many of us still find ourselves in long queues during peak grocery hours or helplessly trailing behind a sales associate while he or she struggles to find the exact size of the item we want to purchase. Considering the digital technologies available on the market now, customers can't be blamed if they expect the same convenient, customized, and lightning-fast shopping experience they get online when they step inside an actual store.
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