As the July 25 deadline nears, telecommunications company Globe launched a creative campaign on Thursday that emphasizes the need for consumers to comply with the SIM Registration Act to protect themselves from the dangers that lurk online.

In the "Number Mo, Identity Mo" campaign, the online identities of popular celebrities Kuya Kim Atienza and Kiray Celis were humorously "hacked" by talented stand-up comedians and improv artists impersonating them.

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