IN the era of digital communication, messaging platforms have revolutionized the way businesses connect with their customers. Gone are the days when there was only one or two ways of getting in touch with a merchant (or vice versa). While traditional means are still being used, there are now a myriad of ways of engaging and interacting with customers. More importantly, of course, is in the new ways of selling and marketing through digital communications, specifically in the use of messaging platforms.
In the Philippines, messaging platforms abound, however, we have the top two most used platforms where a lot of selling and buying are also happening. These days, messaging platforms are not just used to connect and stay in touch with family and friends but rather it is also an effective way of acquiring and retaining customers in the process. The best part is the customer need not leave the app which depends, of course, on the customer experience technology capabilities you embed in the marketing campaigns in the process.
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