WITH a 31-million mandate and 13 months in office, the Marcos Jr. administration's first year has been a series of stumbles without a cohesive team in place, working together and clearly establishing what it wants to accomplish in its six-year term. It literally stumbled on food and pricing, frontline services, peace and order, and corruption, which has landed the second problem the administration had to respond to.
Known for smuggling, the skyrocketing prices of sugar, onions and basic commodities, and the sudden penchant for rebranding and logos, plus the plagiarized tourism country branding, here comes now another institutionalized governance and leadership brand, "Bagong Pilipinas." Instead of putting an action agenda on Bagong Pilipinas, it became another logo use that requires all "national government agencies (NGAs) and instrumentalities, including GOCCs and SUCs to adopt and incorporate the same in their letterheads, websites, official social media accounts, and other documents and instruments pertaining to flagship programs of government."
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