(UPDATE) PRESIDENT Ferdinand Marcos Jr.'s administration has launched the "Bagong Pilipinas (New Philippines) campaign as its brand of governance and leadership, which is characterized "by a principled, accountable and dependable government," Malacañang said Saturday.

Presidential Communications Secretary Cheloy Garafil said that Marcos, through Executive Secretary Lucas Bersamin, issued Memorandum Circular 24 dated July 3, 2023.

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