BUSINESSES are transforming their operations in the digital age with hard tech solutions like AI, robotics, and cloud software. IT managers need to assess their organization's needs and choose the right hard tech solutions to succeed. In an email interview, Gibu Mathew, vice president and general manager, Asia-Pacific, Zoho Corp., discussed how hard tech solutions address common challenges such as managing data overload, keeping track of finances, and optimizing project management. Hard tech solutions as defined by Mathew, 'involve the use of physical hardware to address complex problems. While software solutions primarily focus on the development of applications, algorithms, and digital systems, hard tech solutions can be used in conjunction with software to enhance or enable specific functionalities.' This fusion not only enhances data collection and user experience but also optimizes software performance, boosting the return on investment. It paves the way for predictive analytics and elevates productivity within businesses.

Mathew emphasizes the paramount role of data in modern businesses. As digital economies expand, we're swimming in an overwhelming sea of data. According to the Philippine Statistics Authority, the digital economy contributed 9.4 percent to the Gross Domestic Product in 2022. As more data is generated, local enterprises gain more opportunities to invest in data analytics and gain a competitive edge. Deriving meaningful insights from this vast data repository poses a significant challenge. To help businesses manage this data overload, a cloud-based software as a service (SaaS) provider can establish robust data storage swiftly and provide on-demand data access, facilitating actionable insights.