Search for sustainability leads to synergy of Phinma's business units

"We think there are lots of available roofs. We don't have to convert land which is for agriculture to generate power. That's why we decided rooftop solar is where we should go. There is synergy between our cement and roofing businesses, and solar energy. What binds the three is actually the common customer. The one that buys cement will buy roofing in two months' time and will put up solar panels on top of it. That's why it's the synergy among the three companies that binds them together."

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