They say it's hard for foreign artists to break into the American music industry. You need luck or unique talent to convince a record label to invest in you. But Japanese boyband BE:FIRST dispelled these myths and misconceptions.

A seven-member dance-cum-vocal group including Sota, Shunto, Manato, Ryuhei, Junon, Ryoki and Leo, their debut single "Gifted" released in November 2021 not only topped the Billboard Japan Hot 100 but also reached No. 1 on the US Billboard Hot Trending Songs 24-hour chart.

Premium + Digital Edition

Ad-free access


P 80 per month
(billed annually at P 960)
  • Unlimited ad-free access to website articles
  • Limited offer: Subscribe today and get digital edition access for free (accessible with up to 3 devices)

TRY FREE FOR 14 DAYS
See details
See details