BE:FIRST is Japan's latest export to the world music scene

By Mark Bonifacio

Jul 13, 2023 12:43 am

MUSIC GEEK

They say it's hard for foreign artists to break into the American music industry. You need luck or unique talent to convince a record label to invest in you. But Japanese boyband BE:FIRST dispelled these myths and misconceptions.

A seven-member dance-cum-vocal group including Sota, Shunto, Manato, Ryuhei, Junon, Ryoki and Leo, their debut single 'Gifted' released in November 2021 not only topped the Billboard Japan Hot 100 but also reached No. 1 on the US Billboard Hot Trending Songs 24-hour chart.

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