BY 2030, Gen Y (born 1981-1996) and Gen Z (born 1997-2015) will comprise 75 percent of the workplace inhabitants. The majority are techies who belong to the truly techno-savvy generations. They represent the majority of fixed-income workers, have ample (roughly one-third of the world's) purchasing power for consumer goods, and could therefore define the next era of consumerism.

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