Business > Top Business
Musk's behavior gives Zuckerberg a PR boost

WASHINGTON, D.C.: After years of bad press and scandal, Mark Zuckerberg is seeing his reputation spruced up in the fickle world of tech, largely thanks to the increasingly unpredictable behavior of Elon Musk.

Always bubbling just beneath the surface, the on-again, off-again rivalry between Musk and Facebook creator Zuckerberg has boiled over with the launch of Twitter-clone Threads.