TikTok needs to build trust, ensure data security

by The Manila Times

Jul 02, 2023 12:06 am

SHORT video app TikTok, owned by ByteDance, is set to compete with the likes of Amazon, Shein, Sea Group's Shopee and Alibaba's Lazada, with its live streaming e-commerce business.

However, its new initiative comes at a time when the company is under scrutiny over data privacy concerns in the US and Europe. To prove itself as a legitimate e-commerce platform, TikTok must gain regulatory trust and ensure the safety of user data, according to a data and analytics company.

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