TikTok needs to build trust, ensure data security

SHORT video app TikTok, owned by ByteDance, is set to compete with the likes of Amazon, Shein, Sea Group's Shopee and Alibaba's Lazada, with its live streaming e-commerce business.

However, its new initiative comes at a time when the company is under scrutiny over data privacy concerns in the US and Europe. To prove itself as a legitimate e-commerce platform, TikTok must gain regulatory trust and ensure the safety of user data, according to a data and analytics company.