When prominent Japanese eyewear brand JINS opened its first Philippine store in 2018, customers were treated to functional, stylish and lightweight eyewear choices. What's more, the easy and fast process of choosing and taking home a new pair in just one visit resonated with the local market. In a few years, JINS has expanded and now boasts seven physical branches on top of an online store.

To mark its fifth successful year in the country, JINS hosted a grand event at its latest store in SM Mall of Asia. Executives from JINS and Suyen Corporation — the company that brought the eyewear brand to the Philippines — as well as local celebrities, avid gamers, and lifestyle and fashion content creators, joined the celebration.