FATHERS, husbands, boyfriends, and brothers no longer need to stay outside while their wives, girlfriends, daughters, and sisters shop for health, wellness and beauty essentials at Watsons, as the retailer launched the HIM-tayan Club. With this, men can go in and shop for their essentials as well.

Zyra Tinio-Obias, group category manager for personal care at Watsons Philippines, said Watsons became viral on social media when photos of men waiting outside their stores were shared online. But the executive assured, the weeping game is over for men.