'Filipinos comfortable with data sharing'

A STUDY from a customer engagement platform reveals that consumers in the Philippines are most comfortable with data sharing in Asia-Pacific (APAC), with 92 percent of respondents expressing their willingness to share their personal data with trusted brands.

While consumers in the region are generally well-informed about businesses' data practices, Filipinos emerged as relatively data aware. Specifically, Filipino consumers are aware that organizations use their data (34 percent) and how their data is being used by brands (31 percent).