DC and Warner Bros.' long-in-the-works superhero movie "The Flash" generated $55 million in its first three days in North American theaters, according to studio estimates on Sunday.
Though a fair amount of money by normal standards — and a sizable jump from DC's last release, the "Shazam!" sequel — and enough for a first-place start, it's also muted by superhero standards, where $100-million debut weekends are almost common. The weekend also saw Pixar get its worst three-day opening ever with a $29.5-million bow by "Elemental."
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