Kristine Tang named Chief Marketing Officer of the Year

Kristine Tang, P&G Philippines' Vice President and Chief Marketing Officer (CMO), has been recognized as the Chief Marketing Officer of the Year at the esteemed Asia Pacific Tambuli Awards held June 6. This recognition celebrates Tang's notable leadership in transforming P&G's multi-million dollar brands into a powerful Force for Growth and a Force for Good in the Philippines and Asia.

Starting from her hometown of Bicol, Tang began her P&G journey in 2006 as an Assistant Brand Manager where she showcased her exceptional leadership skills by spearheading Tide Philippines' remarkable growth. Through her strategic approach, she implemented campaigns that emphasized both the superiority of Tide's whiteness and its value-driven benefits such as the "Tide Challenge" which became instrumental in the brand's holistic turnaround, resulting in growth across all business and equity measures.