THE Pacific Asia Travel Association (PATA) Philippines Chapter came up with a unique and attractive way to mark the Philippine tourism industry's golden year through the 'PATA Gala–A Fashion Show with a Heart.' The event gathered leading tourism personalities who presented a dazzling show that drew an overflow crowd.

The successful fashion show allowed the association not only to celebrate its golden year but also raise to help restore and rebuild communities within the three neighboring towns of Laguna — Cavinti, Lumban, and Pagsanjan — where all roads lead to the famous three-drop Pagsanjan Falls.