AS part of PJMA's continuous effort to sustain the vision of activating the capacities of young marketers and aspiring entrepreneurs within the country, the 36th National Federation, in collaboration with Havas Media Group — the leading integrated communications, media and creative agency in the Philippines — will launch an initiative that aims to level up competencies and open new doors of boundless opportunity to each marketing and business students, graduates and professionals.

Madworld, short for Marketing and Advertising World, is the biggest national convention for marketing and business students in the country, and the flagship event of the Philippine Junior Marketing Association. With this year's theme 'Playing the New Spot,' the said event is aimed toward showcasing the changes in the marketing and advertising landscape, and bringing new insights to adapt to the industry's fast-changing environment by leveling up business and marketing strategies. Ultimately, it is directed toward providing opportunities and a platform for engagements to every participant. The topics that will be covered include Outsmarting Trends, Captivate Crowd's Interest, Video Conversion, Profit via Yellow Basket and Sustaining Followers.