ZENA Bernardo, one of the members of Ladies Who Launch and one of the co-founders of Bayanihang Marikenyo at Marikenya, and her group have looked for volunteer artists by posting publicly on Facebook who were willing to paint or make any kind of art out of "hulmahan" (shoe molds) that are no longer being used because the pandemic hit the struggling shoe industry in Marikina.

The call for volunteers had a positive response that hundreds of artists all over the country expressed interest.

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