SAN FRANCISCO: Online search, dominated by Google for 25 years, has become as banal as making a phone call, but it could finally be getting a profound reset thanks to artificial intelligence.

The classic search and click made ubiquitous by the Google behemoth is getting a major AI makeover as bots ChatGPT, Bard or Bing see hundreds of millions of web surfers seek answers to life's questions in a new way.

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