Musk picks ad exec Linda Yaccarino as Twitter CEO

By Agence France-Presse

May 13, 2023 9:30 am

SAN FRANCISCO: Elon Musk has chosen top ad executive Linda Yaccarino to take the day-to-day reins of Twitter as he fights to reverse the tide at the struggling platform he bought for $44 billion last year.

Yaccarino is a highly respected advertising executive who stepped down from NBCUniversal 'effective immediately' on Friday as rumors swirled that she would replace the mercurial tycoon as Twitter CEO.

Twitter CEO Elon Musk, center, speaks with Linda Yaccarino, chairman of global advertising and partnerships for NBC, at the POSSIBLE marketing conference, Tuesday, April 18, 2023, in Miami Beach, Fla. Musk announced Friday, May 12, 2023, that he's hiring Yaccarino to be the new CEO of San Francisco-based Twitter, which is now called X Corp. AP Photo/Rebecca Blackwell

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