IN today's world, sustainability has become a critical issue for businesses to address. With increasing awareness of climate change and environmental concerns, customers are now looking for companies that prioritize sustainability in their operations. However, sustainability alone may not be enough to ensure customer loyalty. A positive customer experience is equally crucial in retaining customers.

Customer experience and sustainability are two concepts that are becoming increasingly intertwined in the business world. Customer experience refers to the overall interaction a customer has with a company, from the first point of contact to post-purchase. This includes factors such as product quality, customer service and ease of use. On the other hand, sustainability consists of fulfilling the needs of current generations without compromising the ability of future generations to meet their own needs. It involves managing resources in a way that minimizes negative environmental impact.