JAPANESE motor oil company Idemitsu officially launched the brand's latest series of engine oils in the Philippines. Brought in by Idemitsu Lubricants Philippines Inc., the company's subsidiary in the country, the brand launched the IFG (gasoline),IFD (dual), and IRG (riders' gasoline) at the recent 2023 Manila International Auto Show (MIAS). Idemitsu's exhibit at the renowned local auto expo also serves as the brand's first public launch since the brand's official arrival in the country.

Idemitsu Philippines started its operations back in 2018 as a lubricant sales and marketing company that offers premium engine oil products and unique formulations to major Japanese original equipment manufacturers in the country.